All of the apps we selected include, at minimum, traffic, keyword difficulty, and competitive SERP analysis.ĭata sources. The best keyword research tools give you all the data you need to rank for your chosen keyword. But there are so many different ways to use keyword data, so I wanted to find tools that could handle a variety of use cases, along with a few designed for some of the most popular uses for keyword research.ĭuring testing, I looked primarily at the factors below to determine which apps made our initial list.ĭata included. The features that make for a great keyword research tool are pretty straightforward: you search for a given keyword, and the tool tells you about it. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. What makes the best keyword research tool?Īll of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Keyword Surfer for a free SEO keyword research browser extension QuestionDB for finding question-based keywords
Google Keyword Planner for researching paid keywords Moz Keyword Explorer for the best all-around free SEO keyword research tool The best free keyword research tools in 2022
After in-depth testing, here are the six best, including the all-around greats and apps built for more specific use cases. To help, I considered over 60 tools with a free option for keyword research. But they shouldn't require you to empty out your bank account and sell your first-born child in order to access that data.Īfter years of working with multiple clients who use all different tools for keyword research and SEO content optimization, I've seen the best (and the worst) of them-and I know how important it is to choose the right keyword planner tool. When done right, the best keyword research tools simplify and streamline your workflow-they make it easier to find the right keywords to target and give you the data you need to actually rank for them.
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